The dependence on bottled water in the western world is becoming a big problem because of the environmental consequences of producing so much rubbish.
Although environmental awareness of the pitfalls of buying, and then quickly disposing of, so much plastic is increasing, so are sales of bottled water in the UK and USA.
According to market research by Zenith International, annual bottled water sales grew by 3% by the end of 2011. Meanwhile in the US total bottled water sales hit a record 9.1 billion gallons according to the Beverage Marketing Corp. That translates to a staggering four half litre bottles of water consumed by every American, every week.
2011 figures are the highest for bottled water sales in the US, with the industry booming at a rate that far outstrips the struggling economy. It also marks something of a resurgence for the bottled water industry which briefly went into decline four years ago, at the same time that the world went into recession.
Gary Hemphill, who is managing director for information services at Beverage Marketing, said: “Americans are drinking more bottled water because they find it convenient, appealing and healthy.”
He added: “Pricing in this category has been aggressive, which has helped.”
However those in the know are aware of the environmental costs of buying bottled water and it has become common for American colleges and universities to ban it on campus.
If you are worried about the quality of the UK water coming out of your taps, then have Aquatec install a home water purification system. Not only can you guarantee up to 98% purity in your drinking water (water so clean that even a new born baby could drink it), but you could save huge amounts of money over the years on what it would cost to buy bottled water regularly.by