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We’re all about water (that’s no secret), which means we’re also all about health and the environment. For the individual, these things start at home – making a number of small changes in our day-to-day lives can make a big difference, and we love being a part of that process for people. That being said, it’s also important to look at things on a larger scale...this year should hopefully be very significant when it comes to our relationship with the environment (in only two months' time COP26 will be in full swing, being hosted in Glasgow - more on that to come), and this month is certainly no exception. In this entry to The Pure Water People Thought Catalogue, we would like to turn your attention to “Organic September”, a campaign devoted to raising awareness about organic farming and its benefits. 

What is “Organic” Farming? 

According to The Soil Association
“Organic is a system of farming and food production. Organic farmers aim to produce high-quality food, using methods that benefit our whole food system, from people to planet, plant health to animal welfare.” 
Organic Farming looks to alternate methods to avoid the environmental damage that result from chemical pesticides and artificial fertilisers. Pesticides (this term encompasses insecticides, herbicides and fungicides) have various environmental effects ranging from potentially damaging human health, damaging the environment (such impacts include, but are not limited to, soil and water contamination) and threatening biodiversity through affecting non target organisms (such as non-target animals and plants). The aim is to achieve a balance, more like a functioning ecosystem, between plants and animals, thus avoiding the presence of chemicals and to manage pests naturally. 
This approach of producing something of a high quality without using artificial chemicals may sound familiar – that's because it’s similar to something we covered in a previous blog! Last year we wrote about how, in Paris, they have been treating their water to a fantastic standard using ozone and UV light as opposed to chlorine (it was The Pure Water People Get ‘Down To Earth’, if you want to refresh your memory). And that’s what organic farming is all about...getting high quality produce without the need for artificial chemicals! 

The Soil Association 

In the UK, The Soil Assocation are of a great importance in the world of organic farming. They are a charity devoted to improving the health of people, animals, plants and soil through organic farming, as well as certifying organic produce through their own certification label (which has very high standards). Even storage boxes that may come into contact with organic produce are required to be rinsed thoroughly of any synthetic cleaning products that might be used on them (there’s a detailed document on their food and drinks standards if you want more information). 
The goal here is improving our health and the health of our environment - something we at PWP can definitely relate to! 

Where does pure water some into to all of this? 

We want people to have the best quality water at home without everything that’s added to it or finds its way into the supply (chlorine is just one example). This applies just as much to cooking and cleaning as it does to drinking the water; and if you are buying organic food at home, it’s a shame to have to clean it with chlorinated water after it’s gone through so much to avoid that sort of thing in the first place! 
Organic September is a great chance to take some time to think about how we produce food and how it relates to our health and the environment. As always, we encourage you to do your own research to find out more and see what you think about it all, but for now happy Organic September and we’ll be in touch with another entry soon! 
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