Privacy Notice 
At The Pure Water People Limited respect your privacy and the confidentiality of your personal information. 
Who are we? 
The Pure Water People Limited; is – 
Authorised and regulated by the Financial Conduct Authority. 
This Privacy Notice explains: 
Who we are 
What personal information we collect 
How we use your personal information 
Who we share your information with and why 
How we keep your information secure 
Your rights 
How to contact us 
The Pure Water People Limited provide credit broker services to customers purchasing our water purification systems in the UK. 
Currently, The Pure Water People Limited and Shawbrook jointly determine the purposes and means of processing personal customer data relating to providing credit brokering services. This means we are joint data controllers for these core activities and therefore responsible for managing this customer data and ensuring compliance. 
However, The Pure Water People Limited is solely responsible for some activities, for example any direct marketing that we undertake. 
Personal information includes your name, address, or phone number and other information that is not otherwise publicly available. We collect personal information about you when you contact us about products and services, have a visit from one of our sales technicians, visit a website we may have or register to receive one of our newsletters (if applicable). 
The type of personal information we collect will depend on the purpose for which it is collected and includes: 
Contact details 
Information to verify your identity 
Family, lifestyle, health and financial information 
Payment details. 
We collect personal information directly from you. For example, we ask for personal information at the start of our relationship and in subsequent communications in order to check your identity and protect you from fraud. This is a legal requirement and is important to help safeguard you against potential crime. 
In some instances, it is necessary to collect more sensitive information (such as health or lifestyle information) which is called special category data. This is to allow us to provide our credit brokering service to you. We will always obtain your consent during the sales process to gather this data and explain what information we require and why it is needed. Sensitive personal information will always be processed and stored securely. You can withdraw your consent at any time to us processing this data, however, this may mean that you can no longer access the service or product the information was gathered for. 
We also collect information about you from other sources. For example, our website automatically collects information from your computer using “cookies” which provides us with limited personal information. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the website owners. For further information visit or
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result. 
We keep your personal information only as long as is necessary for the purpose for which it was collected and to meet regulatory or legislative requirements. Personal information will be securely disposed of when it is no longer required, in accordance with our Data Retention and Disposal Schedule. A copy of this is available from the How to Contact Us address, below. 
The processing of your personal data is allowed under a number of lawful basis. The data required for the provision of products and services is processed on the basis there is a contract with you to do so. Any relevant marketing activity we undertake is done because as a firm we have a legitimate interest to do so however you have rights, as listed below, which impact how we can use and process your data. 
We process your information in order to support and maintain our contractual relationship with you and to comply with legal and regulatory requirements. This includes the following: 
Providing our credit brokering, products or services to you 
Carrying out transactions you have requested 
Confirming and verifying your identity for security purposes 
Credit scoring and assessment, and credit management (where applicable) 
Detecting and preventing fraud, crime, money laundering or other malpractice. 
We also process your data for specific business purposes to enable us to give you the best products and services and the best and most secure experience. For example, we process your information to send you marketing that is tailored to your interests. 
Our business purposes include the following: 
Enhancing, modifying, and personalising our services for the benefit of our customers 
Providing communications which we think will be of interest to you 
Market or customer satisfaction research or statistical analysis 
Audit and record keeping purposes 
Enhancing the security of our network and information systems. 
You have the right to object to this processing if you wish, please see “YOUR RIGHTS” section below. Please bear in mind that if you object this may affect our ability to carry out the tasks above for your benefit.We may also process your personal data as part of an acquisition or sale. Should this happen, you will be notified about any change to processing or data controller arising as a result of this activity. 
We share your information with trusted third parties who perform tasks for us and help us to provide the services you require these include: 
Aquatec Servicing and Maintenance Limited 
Shawbrook Bank Limited 
Third parties to verify your identity, in line with money laundering or other requirements (this may involve carrying out checks with credit reference databases) 
Third parties who perform tasks for us to help us set up or service your plan (these third parties may be based in countries outside the European Economic Area (EEA) but where they are, we will undertake an assessment of safeguards in place) 
Other organisations, including regulatory bodies, the police and fraud prevention agencies, to prevent and detect fraud 
Third parties where required by law, court order or regulation 
Third parties as part of an acquisition or sale. 
We are committed to ensuring the confidentiality of the personal information that we hold, and we continue to review our security controls and related policies and procedures to ensure that your personal information remains secure. 
When we contract with third parties, we impose appropriate security, privacy and confidentiality obligations on them to ensure that personal information is kept secure. 
If we work with third parties in countries outside the EU we ensure these are countries that the European Commission has confirmed have an adequate level of protection for personal information, or the organization receiving the personal data has provided adequate safeguards. 
In limited circumstances data may be accessed outside of the EEA i.e. by employees when they travel. In these circumstances we ensure there are appropriate information security measures in place to safeguard your information. 
The Pure Water People Limited tries to be as open as it can be in terms of giving people access to their personal information and therefore have outlined your rights below. This privacy notice was drafted with brevity and clarity in mind, therefore further information can be gathered by contacting us using the details below, or more information about your data protection rights can be found here: 
You have the right to opt out of marketing information and tell us what your communication preferences are by contacting us using the details provided at the end of this notice or by using the opt out option below or on any email marketing. You may opt out at any time if you don’t want to receive any further communications of this nature. 
The purposes of the processing 
The right to be informed – You can request that we provide ‘fair processing information’, typically through this privacy notice 
The right of access - You may request a copy of the personal information we hold about you, using the contact details found on the end of this policy 
The right to rectification - The accuracy of your personal information is important to us. You have the right to ask us to update or correct your personal information 
The right to erasure – You may request the deletion or removal of personal data where there is no compelling reason for its continued processing 
The right to object – You may object to the processing of your data based on legitimate interests 
The right to restrict processing - You have a right to request we ‘block’ or suppress processing of your personal data 
The right to data portability – You may request to obtain and reuse your data 
The right not to be subject to automated decision-making including profiling. 
If you wish to correct, restrict, delete or make changes to your personal information, or any of the data subject rights listed above, please contact us at the number/address listed below. 
If you have questions about this notice, need further information about our privacy practices, or wish to give or withdraw consent, exercise preferences or correct your personal information, please contact us using the following details. 
The Office of Data Protection 
The Pure Water People Limited 
Unit 1, 38 Midland Road 
Staple Hill 
Bristol BS16 4NW 
Telephone: 0117 910 9988 
If you wish to raise a complaint about how we have handled your personal data, you can contact The Office of Data Protection who will investigate the matter. 
If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you can complain to our regulator: 
Information Governance department 
Information Commissioner's Office 
Wycliffe House 
Water Lane 
SK9 5AF 
0303 123 1113 
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